High Energy for Australia’s 2013 Mercedes Benz Fashion Week
By Sharai Behrens
With 2013
Mercedes Benz Fashion Week being a great success so far, from Berlin to New
York, and then London, Milan and Paris, it has finally come to the last country
of its five-month fashion phenomena, Australia. Australia is stoked to be
hosting the final stage of this years fashion week, and are looking to put on
an amazing show, despite the slight mishaps in the beginning, with lack of
designers and management issues, in a result of the show being moved forward a
month. Located at Carriageworks in Eveleigh,
the five-day fashion showcase will kick of with Australian designers Camilla
and Marc.
Alex Perry and Aurelio Costarella will both be there. Alex with expectations of new
youth range, and Aurelio
marking 30 years in the fashion industry. Designers Toni Maticevski, Ginger & Smart, Romance Was Born, Alice
McCall, Manning Cartell, Emma Mulholland and Lisa Ho will also be showcasing
collections throughout the week, as well as We Are Handsome returning for their
second year in the show. But the date movement has meant that some designers,
such as Zimmerman, after 16 years of being in Sydney’s show, unfortunately won’t
be seen this year. But still this line up has great potential and I’m sure will
‘WOW’ the invited guests.
But although only the
invited guests (such as other designers, buyers, and the press) are allowed to
attend the show, a giant screen is being set up in Martin Place to broadcast
the runway action for the general public. Lord Mayor Clover Moore commented:
"We're working to encourage Sydneysiders to get out on the streets
and support our fashion scene - Martin Place will become a front row
seat."
Just as I am, I know all
the fashionistas in Australia and around the world are excited to see what
Sydney will bring for this years fashion week. The energy is high, and I’m
confident Sydney will pull off an amazing show.
Read more: http://www.smh.com.au/lifestyle/fashion/fashion-week-first-20130404-2h886.html#ixzz2PlT3gr8O
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